Bharath Kumar
Hi I am
Bharath Kumar,
Principal Product Designer
skilled at designing high-impact digital products grounded in systems thinking, clarity and thoughtful execution.

10+ years

Experience in product and digital design

5 industries

Spanning fintech, gaming, insurance, and other digital-first environments.

40+ products

Designed across multiple growth stages
ACKO
Wipro
Bigpesa
Happay
CRMIT

Key projects

A showcase of the products I've helped design: real problems solved, real users in mind, and real impact delivered.

ACKO Challan case study preview

Challan as a product-led growth strategy at 3M+ scale

  • 5M+
    Active users engaging with challan
  • 82%
    Highly efficient payment funnel
ACKO Challan case study preview

Reimagining an insurance app as a protection platform

  • 15M+
    App installs
  • 11x
    App engagement growth
ACKO Challan case study preview

Unifying fragmented booking into a 45% faster travel experience

  • 3.2x
    Adoption rate post-launch
  • 89%
    Policy compliance rate

Built for scale.
Driven by systems.

Designing system-led capabilities that scale product and growth with clarity, coherence, and built-in governance.

COMING SOON

Design, encoded as a system not a step

A multi-model system that converts design principles, patterns, and components into code powering both a production UI library and AI-generated screens, with consistency built in.

Product UI work sample
COMING SOON

Content, generated as a system not a workflow

An agent-driven system that encodes content, structure, and optimization rules enabling continuous generation and refinement of on-brand content at scale.

Design systems and desktop UI sample

Design as infrastructure

Design intent is encoded into systems driving output directly, not through handoffs or reviews.

System-level governance

Consistency and coherence are enforced through structured patterns, not manual QA.

Cross-functional autonomy

Teams generate and ship within a shared system without dependency on design cycles.

Evolving system intelligence

Design and output continuously refine the system strengthening quality and coherence over time.