I’m Bharath Kumar, a Principal Product Designer focused on building scalable digital products and the teams behind them.
My design principles are rooted in clarity, systems thinking, and thoughtful execution that drives real outcomes. I bring structure to complexity, align product direction with business goals, and turn layered systems into experiences that feel simple and intentional.
I care about my work, but I care just as much about the people building it alongside me and the people behind the screen using it.
Born in Coorg, Karnataka.
Pursued Business Management after not making the cut for Engineering. This detour shaped how I think about systems and markets.
Completed Master’s in Marketing - a course that helped me deep-dive into data analysis, consumer behavior, and brand management.
Tried different freelance roles across real estate agent, photography, and design in an printing agency.
Began my formal design career at CRMIT Solutions, building foundational experience in digital product and web design.
Moved into Product Design at Happay, contributing to scalable fintech products in a high-growth environment. Happay was later acquired by MakeMyTrip in 2024.
Entered the gaming industry and learnt to build in fast-paced, high-engagement product environments.
Joined ACKO insurance shaping complex, high-trust products and services in a highly competitive and complex digital ecosystem.
Shaping long-term product direction by connecting user needs, business goals, and scalable design systems.
Leveraging AI to accelerate research, prototyping, and workflows while retaining human judgment and design accountability.
Building and evolving reusable systems to maximise efficiency and enable consistency.
Contributing frameworks, perspectives, and insights that elevate design thinking within and beyond the organisation.
Mentoring design teams by establishing processes, rituals, and governance that people function effectively at scale.
Building native apps for ChatGPT, Dec 2025
At Happay, Aug 2019
